Trying Out New Marketing

Happy Friday, Squiders. My apologies for once again dropping the blog when things get busy.

Here’s the good things for this week:

  • I figured out why my website was fubared and have fixed the issue (which took several emails to tech support and contacting my old host). I will have to fix all the images individually, which sucks, but at least now they are fixable.
  • We got the final cover art for City of Hope and Ruin, which looks awesome.
  • The final edits on City of Hope and Ruin were completed.
  • The ebook formats of City of Hope and Ruin were completed and uploaded to all ebook distributors (except for Kobo which will go live on release day) and pre-orders are live.
  • The paperback version of City of Hope and Ruin is ready to go, with the exception of some back matter.

It’s been a lot of work (as a professional book formatter, I’m the one who does most of the formatting for Turtleduck Press releases) but now the hard part is done, and I can focus on marketing. Yay!

Because there’s two of us, Siri and I have decided to try out some more expensive marketing techniques since we can split the price. I’ll come back in a few months to let you know if they were worth the money. But here are some things we’re trying:

  • We splurged on a fancy-butt book cover. Personally, I’m pleased with the results, but we’ll have to see if it significantly increases sales above previous books. We all know that, despite the saying, people do judge books by their covers. We’re doing the official cover reveal on Sunday, so check back then to take a look.
  • We’ve signed up to do both a book blitz and a long-term (12-week) blog tour. A book blitz is a one-day tour on a bunch of blogs, so we’re hoping that the combo of a lot, short-term and the more spread out ones will get and keep momentum up.
  • We’re also doing pre-orders, which don’t cost money. I think I’ve talked about them before. It will be interesting to see if they help boost first day sales or not.
  • Siri’s hosting an in-person launch party at her local scifi/fantasy book store in Toronto. I’ve never done an in-person launch and have never really had the inclination to do one either, so I will be interested to see how that goes down.
  • We’re also going to do a launch day party on Facebook. I’ll get you guys details on that once we know them (probably the middle of next week).

We’re going to do the combo of a Goodreads giveaway/ad again, which I’ve done with each of my previous books, and that generally works pretty well.

Anything you’ve tried that has really been worth the money, Squiders? Readers, what attracts you to new author/books (i.e., what sort of advertising do you find works on you)?

See you Sunday!

Advertisements

2 responses to this post.

  1. […] Squiders, at the end of April I told you about some new marketing techniques Siri and I were giving a try, since there’s two of us to share the costs and […]

    Reply

  2. […] Squiders, at the end of April I told you about some new marketing techniques Siri and I were giving a try, since there’s two of us to share the costs and […]

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: