Archive for the ‘Marketing’ Category

Cover Reveal: Ever Touched by Erin Zarro

Happy Monday, squiders! I know I don’t normally post on Mondays, but I wanted to share the cover for the third book in Erin Zarro’s science fantasy series, Ever Touched. (I have read an advanced copy and can confidently say it is an interesting addition to the series.)

Ever Touched cover

Tada! And here’s the blurb:
One secret remembered, another forgotten…which one will explode first?

Brianna has two problems: she cannot remember her past, and she astrally projects to another woman who has predictions tortured out of her. As a result, she is lonely and feels distanced from her co-workers — the only family she has ever known — the Fey Touched Hunters. She is their intelligence gatherer, and her episodes are interfering with her ability to do her job.

When Fey Touched Hunter Cobra, her friend, finds her alone and injured from an episode, she accepts his help. But she’s terrified of doctors and of being thought mentally ill, so she refuses to tell him what’s wrong or let him take her to get medical help. Still, Cobra continues to help and protect her. They find themselves falling in love.

But Cobra, too, has a secret that could rip their fragile bond apart. 

When Brianna discovers through her episodes that someone has plans to destroy the Fey Clans, the Fey Touched decide to put their hatred aside and help them. But it’s not just a matter of someone with a grudge: there are other, more powerful players — beings thought to be legend.

As they unravel the mystery, Brianna’s episodes become more frequent and more dangerous until she is faced with a choice. To find the mystery girl and help the Fey Clans, she must risk opening herself up to the Hunters and to Cobra, and put her own life on the line. But is she prepared for the answers she’ll find?

Ever Touched will be available in early May, though you can pick up the first two books, Fey Touched and Grave Touched now.

Hope you have a lovely week, Squiders!

Troubleshooting: No One’s Buying

Self-publishing can be a lot of work–not only do you have to write the book, but you have to be in charge of editing, proofreading, securing a cover, distribution, and marketing. So it can be depressing if sales are slow or non-existent. What are some things you can do to try and help boost your sales?

Check Your Product

The first step is to make sure you’re putting out a story that is in good shape, not one that’s riddled with typoes, stray punctuation, obvious plot holes, bad formatting, or anything else that makes your book look low quality or amateur. If you find yourself consistently getting bad reviews, or if reviews are consistently pointing out the same issue, it may be worth it to take your story off of being on sale and do another round of beta reading or editing. Some distributors will let people who have bought your book know when you put out a new version.

Check Your Market

It can be hard to know where to put your story when there’s fifteen million different categories available. It doesn’t hurt to look at books that are similar to yours and see what categories they’re listed in, and whether or not they’re performing well in those categories. With online distribution, it’s easy to test out different, related categories to see which ones work the best for your story. You can also tweak your keywords to see if that helps you gain traction. Getting your book where the right readers can come across it can be a lot of the battle.

NOTE: If you do marketing research, you’ll probably hear advice about putting your book into more niche markets to increase its rankings. While this can be a good strategy, make sure the categories are still appropriate to your book or you’re not going to be doing yourself–or your book–any good, and you might actually do some harm.

Check Your Marketing Strategy

It can be helpful–and some people would argue essential–to set up a marketing plan before you release a book. This is a place where you keep track of your different marketing techniques as well as how successful different things have proven to be. You can also keep track of reviewers and your budget, if you have one.

When I make a marketing plan, I often do waves of marketing, such as indicating which activities are pre-launch, during launch, or post launch. I also keep track of activities to try if my initial efforts don’t seem to be working the way I’d like them to. If your sales aren’t what you’d like them to be, it may not hurt to follow some book marketing podcasts or blogs, or to take a webinar or two on techniques that sound interesting to you. That way you can tweak your marketing strategy and hopefully find something that works for you.

Many authors consider marketing to be the hardest part of self-publishing, and it can be hard to find which strategies work best for you. Be open to trying new things if they appeal to you. And when doing research, try to stick to articles and books that aren’t older than a few years, as what works in book marketing changes relatively quickly.

NOTE: If you really hate some aspect of marketing–like, for example, Twitter–don’t force yourself to do it. You’ll be miserable, it’ll be a waste of your time, and your dislike will come through to the readers you’re trying to reach. It’s better to focus your time on something you like to do.

Am I missing anything here, Squiders? Anything else you’d recommend checking if your sales are low?

See you on Thursday!

Goals, Accomplishments, and Zombie Alpaca

Happy arbitrary division of time, everybody! But a new year feels good, doesn’t it? I feel good, anyway, like there’s a year of possibility out there just waiting for me to take it.

To get things started, look at this awesome mug my sister got me for Christmas.fear them

Ahahahaha. Sometimes she has excellent taste.

(Sometimes.)

The rest of this post is the obligatory reflection of how 2016 went and how I hope 2017 will go. At the beginning of last year I made a spreadsheet of all the things I wanted to do and gave them general time frames for completion.

I only completed two things on the list, but I think that’s a bad reflection of how the year actually went.

  • I revised, edited, published, and marketed City of Hope and Ruin (with help from my intrepid co-writer Siri, of course). That’s no mean feat in of itself, as you guys probably know.
  • I also wrote a near-novella length story for To Rule the Stars and went through the revision process with that. In addition, I did both the print and ebook formatting AND the cover. I’m pretty dang proud of that. (The cover in paperbook form is gorgeous and I regret nothing.)
  • I wrote and published a CoHaR-related short story/prequel which may or may not have made people cry.
  • I wrote several (not sure how much, but probably at least 10K) thousand words on my nonfiction books, both here on the blog and in the books themselves.
  • I redid the book description for Shards and redid the back matter for both it and Hidden Worlds.
  • I’ve done several drafts of my query letter for my YA paranormal novel.
  • I completed the revision prep for the first book of my high fantasy trilogy, which took about six months because it was in a terrible state.
  • I’ve continued to shop short stories to appropriate markets.
  • I’ve also continued to write monthly installments of my stealth scifi serial (say that five times fast), and have also started posting it to Wattpad.

So how does 2017 look?

First of all, I’ve got a short story collection coming out in early February called The Short of It. It will have four previously-published stories and one brand spanking new one. I’m doing final edits on it now, so I’ll let you know more information as it becomes available. I’m going to test out KDP Select with it, so I’ll report back on how that goes.

I’ve also got Shards in a promotion this weekend where it’ll be available for $.99 (It’s normally $3.99). I’m testing some new promotion techniques, and am also interested to see if the new book description (see above) will hatch me any chicks. More information on that later, too. I may post a Saturday post depending on when I get the info from the promo coordinator.

That’s the immediate future. Other plans:

  • My revision of the first trilogy book takes top priority. My mother and sister signed me up for PPWC at the end of April, and if all goes according to plan, I hope to pitch it there. I’ve applied for a session with the acquisitions editor of Del Rey.
  • The next highest priority is the query letter for my YA paranormal. I’d like to start querying it sooner rather than later.
  • I’d like to continue to try out new promotion techniques with both Hidden Worlds and Shards. I didn’t market HW at all when it was released, and Shards suffered from a misleading book description. I feel like they deserve more/better work than I gave them the first time. If you have ideas/want to help, please let me know!
  • I’m going to continue work on my nonfiction book series. The publishing/submitting posts will start back up here next week. I’m also considering moving to a three-times-a-week posting schedule to speed things up.

If all that gets done, I’d like to:

  • Finish the first draft of my space dinosaur scifi adventure novel.
  • Research, outline, and start a steampunk adventure/mystery series.
  • Start a new novel in the Shards!verse.
  • Discuss and perhaps start a sequel to City of Hope and Ruin, or at least work on other stories in the same world.

There’s more odds and ends, but those are the main things.

How did 2016 go for you, squiders? Anything really exciting happen? What are your plans for 2017?

(I know typing this stuff all out is a pain, so feel free to link me to posts and whatnot if you’ve laid it out elsewhere!)

Captain Hawkins by H. Peter Alesso

Happy Friday, Squiders!

Today it’s my pleasure to introduce Captain Hawkins by H. Peter Alesso.

mediakit_bookcover_captainhawkins

Here’s the blurb:
Jamie Hawkins was living on an obscure planet in the twenty third-century when on one fateful night—his life changed forever. His heroic effort to save the lives of innocent women and children, caught in the cross-fire of war, placed him squarely in the crosshairs of avenging soldiers.

A former marine, Hawkins was stunned when his rescue effort was seen as treachery. Unfairly convicted of treason by a corrupt judge, he was sentenced to life imprisonment at hard labor on an infamous penal colony.

Once in prison, Hawkins was mistreated by a paranoid warden, but his courage and perseverance won him the admiration and trust of his fellow convicts. While he was plotting his escape, an enemy attacked the planet—giving this daring warrior his chance. Together with his fellow prisoners, he launched a bold assault and high-jacked an enemy warship.

From then on, the exploits of Captain Jamie Hawkins became legendary.

Excerpt:
The black of night had fallen, but Jamie Hawkins couldn’t sleep. Though the surgeons had patched up his many wounds, the remorseless pain persisted, even now, months after his medical discharge from the Marines.

BAM! BAM! BAM!

Despite his desire to ignore the unwelcomed thundering blows, he answered the door to his country home and found his neighbor, tall scrawny seventeen year old Joshua Morgan, gasping for breath.

“Captain Hawkins, come quick! Come quick, or they’ll all be killed!”

“Who? What are you talking about, Joshua?”

“I’ve just come from the city—it’s a war zone. People are dying,” Joshua’s voice broke. “The hospital is taking care of the wounded and sheltering women and children, but its force shield is buckling.” He finished in a breathless rush, “It’s only a matter of minutes before it fails.”

A troubled frown creased Hawkins’s face. Their mothers had been friends and he had known Joshua since he was born.

Has the boy been drawn into the turmoil? He wondered.

Hawkins had listened to the broadcasts throughout the day, absurd in every detail; demonstrators declared that they were only protesting injustice, while the government insisted the violence was a last resort against rebels.

Which is the greater lie?

Bio:

As a scientist and author specializing in technology innovation, H. Peter Alesso has over twenty years research experience at Lawrence Livermore National Laboratory (LLNL). As Engineering Group Leader at LLNL he led a team of scientists and engineers in innovative applications across a wide range of supercomputers, workstations, and networks. He graduated from the United States Naval Academy with a B.S. and served in the U.S. Navy on nuclear submarines before completing an M.S. and an advanced Engineering Degree at M.I.T. He has published several software titles and numerous scientific journal and conference articles, and he is the author/co-author of ten books.

Website

Goodreads

Facebook

Pick up the book here!

The author will be awarding a $25 Amazon or B/N GC to a randomly drawn winner via rafflecopter during the tour. Enter to win a $25 Amazon/BN GC – a Rafflecopter giveaway

Out Today: To Rule the Stars

Happy Tuesday, Squiders! It’s my pleasure today to announce the release of To Rule the Stars, an anthology of space princess stories.

To Rule the Stars cover

Who says fantasy should get all the princesses? Here’s the blurb:

Meet the princesses.

A trained diplomat, kidnapped by an alien race desperate for justice, and its dashing leader…

A political pawn, on her way to meet her betrothed, who stops in the asteroid belt to answer a call for help, and finds a princess both beautiful and brave…

A captive raised to believe that the greatest evil is magic, when it—and the handsome ship’s engineer who wields it—are the one thing that might save her…

Here are their stories.

I just got to say, I’m super pleased with my story in this one. (Mine’s the one with the trained diplomat up above.) AND we have it on special release price in ebook form for now, at $0.99, before it goes up to its normal price. There will also be a print version (which will be $7.99, I believe) but it hasn’t gone live yet.

For now, you can get it here: ( Amazon | Smashwords )

The Turtleduck Press page will get additional buy links as they go live.

So go check it out while it’s cheap! You get three awesome novelette/novella-sized stories for less than a dollar. Besides mine, which I am understandably biased about, I’m also super jazzed about Siri’s Ship of Thorns, which has a very cool tone to it that I won’t spoil for you. (You may remember Siri as my co-author for City of Hope and Ruin.) Erin’s story, which wraps up the collection, is also an interesting look at evaluating your beliefs and what’s acceptable (but don’t worry, it’s not preachy). You also get a preview for TDP’s next release, which is Erin’s Ever Touched, the third book in her science fantasy Fey Touched series.

So what are you waiting for?

Otherwise, I hope things are going relatively well for you, Squiders. Let me know if you’ve got anything awesome going in your corner!

MileHiCon Recap

Well, Squiders, MileHiCon has come and gone. I manned a table in the Authors’ Row for Turtleduck Press to mixed results, but the con is always a good way to meet other local authors and talk shop.

(I said hi to Connie Willis and she said hi back! Of course, I didn’t know it was her when I said it, because I didn’t know she was at the con as she was not advertised. I’ve been quietly geeking out to myself ever since. I also ran into Carrie Vaughn in the bathroom and exchanged greetings.)

The Authors’ Row is a space where local authors and small or indie presses get half of a six-foot table to lay out their wares, so they can sell books and connect with local readers. I believe they implemented the idea in 2014 (which was the first time I had a table–and I originally applied for a vendor table since there was no Authors’ Row option originally), and from what I understand, interest has grown in it exponentially, so they’ve tried to expand it every year to get more people in. The original section is an L-shape in the main atrium outside the Vendors’ Room and the Art Show. Last year they added a couple of tables across the atrium directly next to the Art Room doors, and this year they added a table on the far side of the Art Room doors and a couple tables down a side hallway directly next to the original L. They put all us presses down this hallway.

It wasn’t a terrible idea. The Authors’ Row coordinator is a sweetheart and trying to do her best for everyone. And this hallway section was directly across from the entrance to the room where the major events were, so I think the plan was that we would get traffic from people going to the events. Unfortunately, it didn’t work out that way. People going to the events didn’t want to be bothered, and people who hit the original L-section of the Authors’ Row didn’t seem to realize that the other sections (the hallway, across the atrium, or next to the doors) were part of it, so we also didn’t get the same traffic. So sales were not so hot.

Ah well. It was a learning experience.

I do find myself pondering what to do about next year, however. Is it worth it to get a table and hope I get a better spot? I’m pondering dropping doing TDP and just doing me, and seeing how that goes. There were a couple of other published authors from my writing group there as well, and there was some discussion about seeing if we could share a single spot, but I don’t know if that would be allowed.

The other option is to not get a table and use their author co-op option. They have a co-op table, where an author is assigned a 2-hour slot for selling and signing. It could be a good compromise.

Decisions to be made. The sign-ups for Authors’ Row for next year is already live, though, so I should probably get on it.

The other authors around me were awesome, however. MileHiCon is specifically for scifi and fantasy literature, so if you’re in search of some new reads, check these guys out:

Everyone there was super great, but these were the guys I connected with the most over the weekend. Props to them for keeping me company and being generally great people.

So, that’s MileHiCon in a go. How was your weekend? Thoughts about doing conventions in general?

Long Tour Aftermath (and a shark)

Happy October, Squiders! Though the leaves have not turned and today is the first real autumn-y day of the year. Get on it, autumn.

Anyway. Siri’s and my long blog tour for City of Hope and Ruin has come to an end, and now I can comment on it and whether or not I felt like it was worth the time and money. Just to recap, we bought a multi-month tour, which ran from July 14 to Sept 29, and each week we’d provide a guest post, interview, or something along those lines for that week’s blog, depending on what they wanted. (Some weeks we had two blogs scheduled.) On the day the blog post went live, we’d stop by the post a few times to answer questions and thank the hosts, etc.

We used GoddessFish promotions, which, coincidentally, is also where I get some of the promos I post here, such as The Ever Fiend from Monday.

So, results. I feel like we got a lot of great comments on the stops, and people seemed generally excited about the book.

Now, sales? They haven’t been amazing, and I don’t know that they can directly correspond to any of the tour stops. Actually, a fourth of the sales we’ve made since the start of the tour to today have been since the end of the tour, whatever sense that makes.

There is a definite bump of adds to people’s “To Read” lists on Goodreads with each tour stop. Whether that will translate into ongoing sales in the long run, I can’t say. We’re still sitting at a 4.15 score on Goodreads, which is pretty good.

We did get some reviews on both Goodreads and Amazon from the tour, which is very nice. (We’re sitting at a 4.5 score on Amazon, but there are less ratings there since Amazon doesn’t let you leave a rating without a text review anymore. Unless I’m crazy.) You guys know how crazy it is to get reviews, so it’s almost worth it just for that, especially since everyone liked the book.

(If you don’t know how crazy it is to get reviews, it’s like pulling teeth. Leave reviews. Authors will appreciate it, even if you didn’t like the book. I mean, as long as you’re not mean about it. Mean reviews are the worst.)

Would I do it again? Hmmm, not sure. In the direct work to sales ratio, the results weren’t great. But the reviews are nice, and it was a good way to reach a ton of people I never would have otherwise.

(The last three stops, if you want to see them:

Blurbs, bios, excerpts and links at all stops, as usual.)

Now that that’s over with, who wants to see the shark I sketched this morning?

shaaaark

Now that I’m doing sketchtober, I remember that shading has always eluded me. I also tried to draw my youngest, but she kept moving.

You’ll also be pleased to know that I continue to take my revision planning seriously.

nerd

(Next to market it says “things to buy, rumors to overhear” in case that’s unreadable.)

How are you, Squiders? Other authors, any marketing things that have worked well for you? Non-authors, what are your feelings on sharks?