Archive for the ‘Marketing’ Category

Review: Icarus by David K. Hulegaard

Happy Monday, Squiders! Today I’ve got Icarus by David K. Hulegaard for your potential enjoyment. It’s scifi noir. David will be giving away a $25 gift card during his review tour, entry for which you can find at the bottom of the post.

It’s the winter of 1947 in Ashley Falls, West Virginia, and a teenage girl has gone missing. Local private detective Miller Brinkman takes the case, quickly uncovering a string of bizarre clues. A hidden diary, cryptic riddles, and buried secrets all pique Miller’s interest, but one key detail gives him pause: the girl’s parents haven’t reported her disappearance to the authorities.

As the case deepens, Miller’s investigation begins to poke holes in the idyllic picture of his beloved hometown. No longer certain whether anyone in his community can be trusted, Miller dives headfirst into a desperate search for the truth that extends far beyond the borders of Ashley Falls. He soon discovers that his missing persons case is not an isolated incident, but part of an otherworldly mystery—one that, if confronted, may threaten the very future of humanity.

Excerpt:

Jessie stalled in the doorway, studying the parking lot. She turned her head left to right several times, conducting a sweep of the area.

I plopped a coin on the table and joined her. “Is everything all right?”

“It’s probably nothing.” Jessie adjusted the book bag on her shoulder. “I think my mind’s playing tricks on me. Earlier I thought I saw… Oh, never mind.”

“What is it?”

“I don’t know. I thought maybe I was being followed on the way here from school.”

“Followed? Did you see someone?”

“Well, I didn’t get a good look or nothing, but I could’ve sworn I saw a man in a black suit behind me. Sort of keeping a distance, you know?” Jessie said. “But when I got here, he was gone.” She covered her eyes. “Gee, it sounds like I’ve read Jane’s journal one too many times, huh?”

I chuckled, though it was more from nerves than humor. “Tell you what, Jessie: how about I walk you home? I’m headed that direction anyway.”

“Oh, that’d be swell. Are you sure it’s no trouble?”

I reached into my coat pocket and felt the familiar shape of my Colt revolver at my side. “Nope. No trouble at all.”

My Review:

I get so waffle-y about these reviews. Anyway, in the end, I think I’d give this one a 3.5/5. I was going to say flat 3, but then I felt bad about being harsh, so there you are.

There’s a lot of great things about this book. Miller’s point of view is interesting and he has an excellent amount of sass. The conspiracy at the heart of the story has a lot of cool elements to it. There’s Puckett. (♥ Puckett.) The just-post-WWII era works well for the story and the noir element in it. (That being said, do people do modern day noir? Cuz I wouldn’t mind reading some of that as well. Let me know if you know of any good ones.) The pacing is good, though there are occasional reader asides that don’t always pan out (for example, Miller notes that a reminder that he’s being followed is good, or he’d be dead before Baltimore, but then nothing happens between DC and Baltimore to warrant the note, and I kept expecting something to). The secondary and side characters are well-developed and read like real people.

I really only had two problems with the book. The issue is that they really rubbed me the wrong way.

The first is the prologue. It’s told from the POV of the girl Miller spends the rest of the book trying to find, and the voice is, well, it’s one of the most stereotypical teenage girl voices I’ve ever read. I could barely get through it, and was relieved when we switched into Miller’s point of view and I realized I would never have to read that point of view again. What’s weird, though, is this character is treated with much better handling throughout the rest of the book, and the prologue really doesn’t add anything to the story that doesn’t come out better elsewhere. I just don’t know why it’s there, and it almost stopped me from reading on.

The other is that there is a textbook example of fridging. I won’t tell you who, but I will tell you that I really liked the character, and that it was obvious from the moment she walked onto the page that she was going to be fridged. So I spent a good part of the book going “You’d better not fridge her or I will be so mad,” and then when she was, of course, fridged, I was mad, as expected. I am still mad, because it didn’t really seem to do that much in the great scheme of the plot. Argh! Why!

(For those unfamiliar with the term, “fridging” is where a character is killed off solely to provide motivation for the main character. It can be–and often is–a “cheap” way to create angst. TVTropes has an entire page on the trope.)

So, other than that, I liked the book. If you think you’d like a post-WWII noir with some supernatural elements, you might like it too.

Author Bio:

David K. Hulegaard is an American author and paranormal investigator. His Noble trilogy has garnered comparisons to the works of Philip K. Dick and Stephen King. In 2016, he collaborated with best-selling author Tony Healey on the novel Planet of Ice.

David previously worked at BioWare, a premiere video game development studio known for creating the popular Mass Effect and Dragon Age franchises. He now lives in the Victorian seaport town of Port Townsend, Washington with his wife Jennie, and their banana-obsessed Welsh Terrier Tobi. In his spare time, he enjoys video games, professional wrestling, and photography.

Links:

( The Official Website of David K. Hulegaard | Twitter | Facebook | Goodreads | Amazon )

David Hulegaard will be awarding a $25 Amazon/BN GC to a randomly drawn winner via rafflecopter during the tour.

Enter to win a $25 Amazon/BN GC – a Rafflecopter giveaway

Useful Link Round-up

Okay, Squiders, I want to be able to do the idea generation posts in a row, so for today, I’m going to share various links that I’ve been hoarding that other people might find interesting. Monday I’ll have a review/promo for you, and Thursday is, in theory, the first discussion post for the Finnbranch readalong (though I will need to read faster than I am because I forgot when in June I set the discussion for). And then we’ll head back into nonfic territory.

For Readers

Does anyone else just find themselves on random email lists they don’t remember signing up for? That’s the deal with me and BookRiot, which is a website about books, mostly speculative fiction. But I dig their newsletter, so I don’t really mind that it seemingly came out of nowhere.

I normally forget, but it’s never a bad idea to stop by sites like StoryBundle or Humble Bundle and see if you can get a ton of themed books for cheap. Normally they donate the money for a good cause.

For Writers–Writing

I don’t know about you guys, but I am terrible at conlanging and yet, since I write high fantasy, sometimes it is necessary. That’s why I’m super interested in Vulgar, which is a language generator. I haven’t given it a try yet, but you can do a demo on the website, and the full version is only $20.

For people who like to have an idea of story structure before they go into a novel, you might try Michael Hague’s Six Stage Plot Structure. It’s the one Siri and I used for City of Hope and Ruin. You can find a good overview over at Fiction University (which is a useful website if you are not already familiar with it.

For Writers–Learning

If you have enough time to fit in some learning, I recommend checking out sites like SkillShare and Udemy. I’ve taken a few classes (mostly marketing related, but also ones about how to use email lists) and recently signed up for one focused more on traditional publishing. You can buy memberships or classes flat out, but I like that you can see reviews and curriculum before you shell out money. There are probably more websites out there that provide a similar function, but I haven’t tried them.

(I’ve also considered making a course for one or both, but not sure what would be a good topic. If you know something I should go for, let me know!)

For Writers–Publishing

Since I’ve been putting together submission materials for my YA paranormal (all ready now! Just need a healthy dose of getting on with it), I recently wrote a synopsis for it. This blog post proved invaluable and took a lot of the guesswork out of the process.

For Writers–Marketing

Here’s a very interesting post on why it’s a bad thing to encourage your friends and family to buy your book when it first comes out. Good stuff to know. I recently found this blog through Siri and it’s been very interesting (also apparently I have done everything wrong). (Which I kind of knew.)

I also recently found this website called Hometown Reads that connects readers to local authors. I haven’t signed up yet but it looks like a cool idea, and my city is one that they’ve already developed, so woot.

Anyway, I hope you find some of these helpful! And let me know if you’ve found some place cool lately!

Cover Reveal: Ever Touched by Erin Zarro

Happy Monday, squiders! I know I don’t normally post on Mondays, but I wanted to share the cover for the third book in Erin Zarro’s science fantasy series, Ever Touched. (I have read an advanced copy and can confidently say it is an interesting addition to the series.)

Ever Touched cover

Tada! And here’s the blurb:
One secret remembered, another forgotten…which one will explode first?

Brianna has two problems: she cannot remember her past, and she astrally projects to another woman who has predictions tortured out of her. As a result, she is lonely and feels distanced from her co-workers — the only family she has ever known — the Fey Touched Hunters. She is their intelligence gatherer, and her episodes are interfering with her ability to do her job.

When Fey Touched Hunter Cobra, her friend, finds her alone and injured from an episode, she accepts his help. But she’s terrified of doctors and of being thought mentally ill, so she refuses to tell him what’s wrong or let him take her to get medical help. Still, Cobra continues to help and protect her. They find themselves falling in love.

But Cobra, too, has a secret that could rip their fragile bond apart. 

When Brianna discovers through her episodes that someone has plans to destroy the Fey Clans, the Fey Touched decide to put their hatred aside and help them. But it’s not just a matter of someone with a grudge: there are other, more powerful players — beings thought to be legend.

As they unravel the mystery, Brianna’s episodes become more frequent and more dangerous until she is faced with a choice. To find the mystery girl and help the Fey Clans, she must risk opening herself up to the Hunters and to Cobra, and put her own life on the line. But is she prepared for the answers she’ll find?

Ever Touched will be available in early May, though you can pick up the first two books, Fey Touched and Grave Touched now.

Hope you have a lovely week, Squiders!

Troubleshooting: No One’s Buying

Self-publishing can be a lot of work–not only do you have to write the book, but you have to be in charge of editing, proofreading, securing a cover, distribution, and marketing. So it can be depressing if sales are slow or non-existent. What are some things you can do to try and help boost your sales?

Check Your Product

The first step is to make sure you’re putting out a story that is in good shape, not one that’s riddled with typoes, stray punctuation, obvious plot holes, bad formatting, or anything else that makes your book look low quality or amateur. If you find yourself consistently getting bad reviews, or if reviews are consistently pointing out the same issue, it may be worth it to take your story off of being on sale and do another round of beta reading or editing. Some distributors will let people who have bought your book know when you put out a new version.

Check Your Market

It can be hard to know where to put your story when there’s fifteen million different categories available. It doesn’t hurt to look at books that are similar to yours and see what categories they’re listed in, and whether or not they’re performing well in those categories. With online distribution, it’s easy to test out different, related categories to see which ones work the best for your story. You can also tweak your keywords to see if that helps you gain traction. Getting your book where the right readers can come across it can be a lot of the battle.

NOTE: If you do marketing research, you’ll probably hear advice about putting your book into more niche markets to increase its rankings. While this can be a good strategy, make sure the categories are still appropriate to your book or you’re not going to be doing yourself–or your book–any good, and you might actually do some harm.

Check Your Marketing Strategy

It can be helpful–and some people would argue essential–to set up a marketing plan before you release a book. This is a place where you keep track of your different marketing techniques as well as how successful different things have proven to be. You can also keep track of reviewers and your budget, if you have one.

When I make a marketing plan, I often do waves of marketing, such as indicating which activities are pre-launch, during launch, or post launch. I also keep track of activities to try if my initial efforts don’t seem to be working the way I’d like them to. If your sales aren’t what you’d like them to be, it may not hurt to follow some book marketing podcasts or blogs, or to take a webinar or two on techniques that sound interesting to you. That way you can tweak your marketing strategy and hopefully find something that works for you.

Many authors consider marketing to be the hardest part of self-publishing, and it can be hard to find which strategies work best for you. Be open to trying new things if they appeal to you. And when doing research, try to stick to articles and books that aren’t older than a few years, as what works in book marketing changes relatively quickly.

NOTE: If you really hate some aspect of marketing–like, for example, Twitter–don’t force yourself to do it. You’ll be miserable, it’ll be a waste of your time, and your dislike will come through to the readers you’re trying to reach. It’s better to focus your time on something you like to do.

Am I missing anything here, Squiders? Anything else you’d recommend checking if your sales are low?

See you on Thursday!

Goals, Accomplishments, and Zombie Alpaca

Happy arbitrary division of time, everybody! But a new year feels good, doesn’t it? I feel good, anyway, like there’s a year of possibility out there just waiting for me to take it.

To get things started, look at this awesome mug my sister got me for Christmas.fear them

Ahahahaha. Sometimes she has excellent taste.

(Sometimes.)

The rest of this post is the obligatory reflection of how 2016 went and how I hope 2017 will go. At the beginning of last year I made a spreadsheet of all the things I wanted to do and gave them general time frames for completion.

I only completed two things on the list, but I think that’s a bad reflection of how the year actually went.

  • I revised, edited, published, and marketed City of Hope and Ruin (with help from my intrepid co-writer Siri, of course). That’s no mean feat in of itself, as you guys probably know.
  • I also wrote a near-novella length story for To Rule the Stars and went through the revision process with that. In addition, I did both the print and ebook formatting AND the cover. I’m pretty dang proud of that. (The cover in paperbook form is gorgeous and I regret nothing.)
  • I wrote and published a CoHaR-related short story/prequel which may or may not have made people cry.
  • I wrote several (not sure how much, but probably at least 10K) thousand words on my nonfiction books, both here on the blog and in the books themselves.
  • I redid the book description for Shards and redid the back matter for both it and Hidden Worlds.
  • I’ve done several drafts of my query letter for my YA paranormal novel.
  • I completed the revision prep for the first book of my high fantasy trilogy, which took about six months because it was in a terrible state.
  • I’ve continued to shop short stories to appropriate markets.
  • I’ve also continued to write monthly installments of my stealth scifi serial (say that five times fast), and have also started posting it to Wattpad.

So how does 2017 look?

First of all, I’ve got a short story collection coming out in early February called The Short of It. It will have four previously-published stories and one brand spanking new one. I’m doing final edits on it now, so I’ll let you know more information as it becomes available. I’m going to test out KDP Select with it, so I’ll report back on how that goes.

I’ve also got Shards in a promotion this weekend where it’ll be available for $.99 (It’s normally $3.99). I’m testing some new promotion techniques, and am also interested to see if the new book description (see above) will hatch me any chicks. More information on that later, too. I may post a Saturday post depending on when I get the info from the promo coordinator.

That’s the immediate future. Other plans:

  • My revision of the first trilogy book takes top priority. My mother and sister signed me up for PPWC at the end of April, and if all goes according to plan, I hope to pitch it there. I’ve applied for a session with the acquisitions editor of Del Rey.
  • The next highest priority is the query letter for my YA paranormal. I’d like to start querying it sooner rather than later.
  • I’d like to continue to try out new promotion techniques with both Hidden Worlds and Shards. I didn’t market HW at all when it was released, and Shards suffered from a misleading book description. I feel like they deserve more/better work than I gave them the first time. If you have ideas/want to help, please let me know!
  • I’m going to continue work on my nonfiction book series. The publishing/submitting posts will start back up here next week. I’m also considering moving to a three-times-a-week posting schedule to speed things up.

If all that gets done, I’d like to:

  • Finish the first draft of my space dinosaur scifi adventure novel.
  • Research, outline, and start a steampunk adventure/mystery series.
  • Start a new novel in the Shards!verse.
  • Discuss and perhaps start a sequel to City of Hope and Ruin, or at least work on other stories in the same world.

There’s more odds and ends, but those are the main things.

How did 2016 go for you, squiders? Anything really exciting happen? What are your plans for 2017?

(I know typing this stuff all out is a pain, so feel free to link me to posts and whatnot if you’ve laid it out elsewhere!)

Captain Hawkins by H. Peter Alesso

Happy Friday, Squiders!

Today it’s my pleasure to introduce Captain Hawkins by H. Peter Alesso.

mediakit_bookcover_captainhawkins

Here’s the blurb:
Jamie Hawkins was living on an obscure planet in the twenty third-century when on one fateful night—his life changed forever. His heroic effort to save the lives of innocent women and children, caught in the cross-fire of war, placed him squarely in the crosshairs of avenging soldiers.

A former marine, Hawkins was stunned when his rescue effort was seen as treachery. Unfairly convicted of treason by a corrupt judge, he was sentenced to life imprisonment at hard labor on an infamous penal colony.

Once in prison, Hawkins was mistreated by a paranoid warden, but his courage and perseverance won him the admiration and trust of his fellow convicts. While he was plotting his escape, an enemy attacked the planet—giving this daring warrior his chance. Together with his fellow prisoners, he launched a bold assault and high-jacked an enemy warship.

From then on, the exploits of Captain Jamie Hawkins became legendary.

Excerpt:
The black of night had fallen, but Jamie Hawkins couldn’t sleep. Though the surgeons had patched up his many wounds, the remorseless pain persisted, even now, months after his medical discharge from the Marines.

BAM! BAM! BAM!

Despite his desire to ignore the unwelcomed thundering blows, he answered the door to his country home and found his neighbor, tall scrawny seventeen year old Joshua Morgan, gasping for breath.

“Captain Hawkins, come quick! Come quick, or they’ll all be killed!”

“Who? What are you talking about, Joshua?”

“I’ve just come from the city—it’s a war zone. People are dying,” Joshua’s voice broke. “The hospital is taking care of the wounded and sheltering women and children, but its force shield is buckling.” He finished in a breathless rush, “It’s only a matter of minutes before it fails.”

A troubled frown creased Hawkins’s face. Their mothers had been friends and he had known Joshua since he was born.

Has the boy been drawn into the turmoil? He wondered.

Hawkins had listened to the broadcasts throughout the day, absurd in every detail; demonstrators declared that they were only protesting injustice, while the government insisted the violence was a last resort against rebels.

Which is the greater lie?

Bio:

As a scientist and author specializing in technology innovation, H. Peter Alesso has over twenty years research experience at Lawrence Livermore National Laboratory (LLNL). As Engineering Group Leader at LLNL he led a team of scientists and engineers in innovative applications across a wide range of supercomputers, workstations, and networks. He graduated from the United States Naval Academy with a B.S. and served in the U.S. Navy on nuclear submarines before completing an M.S. and an advanced Engineering Degree at M.I.T. He has published several software titles and numerous scientific journal and conference articles, and he is the author/co-author of ten books.

Website

Goodreads

Facebook

Pick up the book here!

The author will be awarding a $25 Amazon or B/N GC to a randomly drawn winner via rafflecopter during the tour. Enter to win a $25 Amazon/BN GC – a Rafflecopter giveaway

Out Today: To Rule the Stars

Happy Tuesday, Squiders! It’s my pleasure today to announce the release of To Rule the Stars, an anthology of space princess stories.

To Rule the Stars cover

Who says fantasy should get all the princesses? Here’s the blurb:

Meet the princesses.

A trained diplomat, kidnapped by an alien race desperate for justice, and its dashing leader…

A political pawn, on her way to meet her betrothed, who stops in the asteroid belt to answer a call for help, and finds a princess both beautiful and brave…

A captive raised to believe that the greatest evil is magic, when it—and the handsome ship’s engineer who wields it—are the one thing that might save her…

Here are their stories.

I just got to say, I’m super pleased with my story in this one. (Mine’s the one with the trained diplomat up above.) AND we have it on special release price in ebook form for now, at $0.99, before it goes up to its normal price. There will also be a print version (which will be $7.99, I believe) but it hasn’t gone live yet.

For now, you can get it here: ( Amazon | Smashwords )

The Turtleduck Press page will get additional buy links as they go live.

So go check it out while it’s cheap! You get three awesome novelette/novella-sized stories for less than a dollar. Besides mine, which I am understandably biased about, I’m also super jazzed about Siri’s Ship of Thorns, which has a very cool tone to it that I won’t spoil for you. (You may remember Siri as my co-author for City of Hope and Ruin.) Erin’s story, which wraps up the collection, is also an interesting look at evaluating your beliefs and what’s acceptable (but don’t worry, it’s not preachy). You also get a preview for TDP’s next release, which is Erin’s Ever Touched, the third book in her science fantasy Fey Touched series.

So what are you waiting for?

Otherwise, I hope things are going relatively well for you, Squiders. Let me know if you’ve got anything awesome going in your corner!