Posts Tagged ‘marketing’

Pondering a Podcast

Good morning, squiders! How is your October treating you? We’re in the midst of a butterfly migration. Which sounds amazing, but they’re literally everywhere and every time I hit one with my car I feel like a horrible person. (Two weeks ago the newspaper said we were at the peak of the migration, but they were wrong. There’s so many they’re showing up on weather radar.)

buuuutttteeerrrfffllliiieeessss

So, I’ve been pondering starting a podcast for about a month now. Well, a videocast. The idea started after the local author showcase I did at the library at the end of August, and it’s percolated after the last month as I’ve done some other networking with local authors and gone over what I want out of my writing during my writing break last month.

The idea would be to talk about how awkward and horrible it is to be an author at times, all the silly introverted or shy mistakes that I make, to show that there’s a side behind the “professional” facade we’re supposed to present to the world.

(She says as she routinely posts pictures of landsquid.)

I just can’t figure out if it would be a good way to connect with people, or if it would be a good way to shoot myself in the foot.

Thoughts, squiders? Does hearing about my three awkward run-ins with the author coordinator at the library sound like it might be fun? Or do you think it’s a bad idea, that showing off potential weaknesses will make it harder for me to sell books in the future?

In other news, I’m taking a new approach to MileHiCon this year. Instead of buying a table in the Author Row and camping out sadly for the three days, I’m doing a 2-hour signing spot and participating on some panels instead. They sent out the initial panel listing the other day, and I’m on three, all fan-related stuff: Star Trek, Doctor Who, and fangirling in general. At first I was a bit disappointed at not being put on any writing ones, but now I think this will be better–it will be more fun, I hope, because I won’t have to worry so much about what face I’m presenting (see above) and I can hopefully connect to people on shared interests.

Anyway, let me know about the videocast. Still pondering, yet still routinely finding good topics for it…

(I would talk about other things too, genre stuff that catches my interest, writing, process, etc.)

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Nothing’s Ever Where You Need it to Be

Oh, squiders. Why is it when you need something, and you know you just saw it, you can’t actually ever find it?

I feel like the more important said item is, the more likely it’s been jettisoned into space, never to be seen again.

In this case, I’m looking for the note sheet for when I did the Local Author Showcase for Shards so I can be properly prepared for the one this Sunday for City of Hope and Ruin. You know, not re-invent the wheel. Especially since I’ve already got to stress about going from the 10 minutes I had last time to 5 minutes for this one. Is 5 minutes long enough for anything?

It’s all for naught, though, because my notes from the last one are gone. Vanished. Disappeared into thin air.

I swear I saw them recently. I had to re-read Shards fairly recently to redo its book description (was that last year? yikes) and I think the notes were tucked in there when I picked my copy up. But where did I put them? They are no longer in the book (I’ve checked twice) and also don’t seem to be in the general vicinity of where the book hangs out (on top of the book case, currently under my copy of City of Hope and Ruin).

I’ve checked everywhere I keep story notes. (Which turns out to be entirely too many places and I should probably consolidate. But hey! I found the map that goes along with Broken Mirrors, which I’m not sure I’ve worked on since before I started this blog in 2010, but at least I now know where it is.) I’ve checked inside notebooks, where papers sometimes accidentally get forgotten or tucked, and I’ve checked inside folders that I might have taken to something writing related at some point. I even checked in the filing cabinet, though I’m pretty sure nothing remotely creative has ever gone into it.

And when it became obvious it was gone, I checked digitally. I checked my hard drive, and my back-up hard drive. I checked my Google drive and my email. Nothing. I finally, FINALLY, had the thought that I might have posted it on the blog since I had such a hard time finding resources to write the first one and, well, partial success. (There were pictures in that post at one time. Sigh.)

So I guess I should just give up and write a new one. Drat.

But again, 5 minutes. Do I squeeze in a 2-minute reading and do 3 minutes of intro/explanation? Do I just talk about the book and hope the process is interesting enough to get people’s attention? I am the only fantasy author in this particular bunch (8 authors), I think. I feel like for previous author showcases they’ve done a short blurb of each book and this one doesn’t, but going off of titles it sounds like most are nonfiction or memoir. Hard to tell.

Any advice would be greatly appreciated.

Here’s the official announcement:

Douglas County Libraries Local Author Showcase

From fiction to memoir to children’s, please join us to celebrate these Colorado authors and their books. To register, click here.

Sunday, August 20th at 2pm

Douglas County Libraries –  Philip S. Miller branch
100 S. Wilcox St.
Castle Rock, CO 80104

Peggy Robinson – My Journey through Cronic Pain and Wonders of Christmastime

Kit Campbell – City of Hope and Ruin

MaryAnn Sundby – Monday is Wash Day

Debbie Johnson – A Pocketful of Seeds

Susan G. Mathis – The Fabric of Hope: An Irish Family Legacy

Jean Jacobsen – The Reluctant Debutante

Thaddeus Dupper – Attack on Nantucket

Carrie O’Toole – Relinquished – When Love Means Letting Go

Well, at least I know where the rest of my promotional stuff is. Minor victories. See you Thursday, squiders!

(Also, I’ve started a lovely ’80s fantasy book called The Minecamp Vampire for our library book sale finds discussion. It is thus far as awesome as it sounds.)

Looking at the Next Month

Good morning, squiders! The next month is crazy busy around here, so I thought I’d give you a heads up on what to expect here at the blog during that time (from now until approximately mid-September).

  • I’d like to do at least one Library Book Sale Find. We haven’t done one since March and I still have a whole shelf full (plus I bought a new one at a library book sale I stumbled over a few weeks ago with some truly “epic” cover art. Ah, early ’90s).
  • We’ve got the final readalong for the Finnbranch Trilogy (Winterking) on August 24. I should probably get on that though I am still a little grumpy from Undersea.
  • I’m going to do a short series on awesome scifi/fantasy tropes, such as alternative universes and time travel. I’ll do one a week there, so other stuff will be interspersed so we don’t overload on the concept.
  • I may also start poking at the next nonfiction topic, which will either be outlining or common writing problems, so if you have a preference (or if you have topics related to either you’d like to see discussed) please let me know!

As always, if you’d like me to cover something specific, please feel free to contact me. I’m pretty open to whatever!

In other news, I’m going to be speaking at a local author showcase on August 20. I did one for Shards some time ago but heck if I remember how exactly I set it up. I’m hoping to be able to find my notes from the last time so I can see what I talked about/timing, but that may be wishful thinking. Also, I believe I get less time than the last time as well. Has anyone done a talk/reading lately and have advice to give?

I’ve also been working with MileHiCon for this year’s convention. I’m dropping the table in the Author’s Row after last year’s disappointments and instead focusing on doing panels, which should help both from a visibility and a networking standpoint. MileHiCon also offers co-op tables, where you can sell books/sign for a specific time as opposed to manning a table the entire weekend, so I’m also looking at doing that.

Everything else continues a pace. How are you all?

Useful Link Round-up

Okay, Squiders, I want to be able to do the idea generation posts in a row, so for today, I’m going to share various links that I’ve been hoarding that other people might find interesting. Monday I’ll have a review/promo for you, and Thursday is, in theory, the first discussion post for the Finnbranch readalong (though I will need to read faster than I am because I forgot when in June I set the discussion for). And then we’ll head back into nonfic territory.

For Readers

Does anyone else just find themselves on random email lists they don’t remember signing up for? That’s the deal with me and BookRiot, which is a website about books, mostly speculative fiction. But I dig their newsletter, so I don’t really mind that it seemingly came out of nowhere.

I normally forget, but it’s never a bad idea to stop by sites like StoryBundle or Humble Bundle and see if you can get a ton of themed books for cheap. Normally they donate the money for a good cause.

For Writers–Writing

I don’t know about you guys, but I am terrible at conlanging and yet, since I write high fantasy, sometimes it is necessary. That’s why I’m super interested in Vulgar, which is a language generator. I haven’t given it a try yet, but you can do a demo on the website, and the full version is only $20.

For people who like to have an idea of story structure before they go into a novel, you might try Michael Hague’s Six Stage Plot Structure. It’s the one Siri and I used for City of Hope and Ruin. You can find a good overview over at Fiction University (which is a useful website if you are not already familiar with it.

For Writers–Learning

If you have enough time to fit in some learning, I recommend checking out sites like SkillShare and Udemy. I’ve taken a few classes (mostly marketing related, but also ones about how to use email lists) and recently signed up for one focused more on traditional publishing. You can buy memberships or classes flat out, but I like that you can see reviews and curriculum before you shell out money. There are probably more websites out there that provide a similar function, but I haven’t tried them.

(I’ve also considered making a course for one or both, but not sure what would be a good topic. If you know something I should go for, let me know!)

For Writers–Publishing

Since I’ve been putting together submission materials for my YA paranormal (all ready now! Just need a healthy dose of getting on with it), I recently wrote a synopsis for it. This blog post proved invaluable and took a lot of the guesswork out of the process.

For Writers–Marketing

Here’s a very interesting post on why it’s a bad thing to encourage your friends and family to buy your book when it first comes out. Good stuff to know. I recently found this blog through Siri and it’s been very interesting (also apparently I have done everything wrong). (Which I kind of knew.)

I also recently found this website called Hometown Reads that connects readers to local authors. I haven’t signed up yet but it looks like a cool idea, and my city is one that they’ve already developed, so woot.

Anyway, I hope you find some of these helpful! And let me know if you’ve found some place cool lately!

PPWC Session Wrap-up, Part 1

Good morning, Squiders. I’m back from PPWC, and now that I’ve gotten some sleep, I am vaguely functional again.

I’ve gone to PPWC before, and I’ve done conference write-ups after the fact for all of them, so I thought I’d do something different than just retread the same ground again and talk specifically about the sessions I attended throughout the weekend so those of you who haven’t been to a writers’ conference before can get an idea about the sort of things offered.

The sessions offered this year seemed to be mostly craft or marketing. There were less genre-specific sessions than I’ve seen in the past.

(Disclaimer: What’s offered will vary conference by conference, year by year, presenter by presenter. So you may find that your local conference works slightly differently.)

PPWC has 15 sessions over three days (6 on Friday, 6 on Saturday, 3 on Sunday), plus an optional add-on Thursday session that involves more in-depth workshops (I never get to go to Thursday because alas, responsibilities. Also it is an extra $90). There are also occasionally some extra add-ons within in the conference itself, such as this year’s Write Drunk, Edit Sober program.

So, let’s dive into Friday, shall we?

Unforgettable Characters (Carol Berg)

Friday morning, for some reason, I picked all character craft sessions. Carol Berg is a bestselling fantasy author, and this panel was well-presented and did an excellent job of breaking down what different level of characters need to do and what you, as an author, need to know about said characters. She also tied characterization into plot and talked some about how to actually introduce and use characters from a technical standpoint.

Using Setting to Reveal Character (Laura DiSilverio)

I also considered going to a panel called Finding Your Inner Extrovert about learning to communicate face to face about your book but my sister convinced me this one would be more beneficial. I’m not sure that’s true. Laura DiSilverio is a mystery writer whom I’ve taken mystery-specific classes with at previous PPWCs. Laura broke down the topic into two different subtopics–using setting to reveal things about characters based on their choices for their own environment and to reveal things about characters based on what they notice in an environment. Good information, little bogged down in audience participation (since some people didn’t seem to be following the topic so well).

Bringing Characters to Life on the Page (Stant Litore)

I know Stant from MileHiCon, so, hey, it was nice to see a familiar face. This session was excellent. Stant used a series of exercises to help explain how to add emotion into your story without being obvious about it and did a fantastic job of tying emotion to characterization. He had a lot of examples to show how this works. I was so impressed I went and bought his book, Write Characters. This was probably my favorite session of the whole conference.

And then we had lunch! I don’t remember what it was. Oh, salad.

Read and Critique with Carol Berg

So, after lunch, I had my first two pages read and critique, which they had in a room on the second floor. That was a bit harrowing because the elevators were slow and there were a lot of people going places at any point in time, and I hadn’t found the secret staircase yet. My sister and I were up til 2:30 the night before working on our first two pages (I cut out almost 1000 words from the very beginning of chapter one). So there were eight of us, Carol, and the moderator (who was timing how long each person had). In turn, everyone read their two pages out loud while Carol took notes, and then Carol would give us her feedback. She was very good about it–always started with what was good about the sample before going into the issues. (She told me later that the R&Cs make her nervous before it’s hard to think that fast.) I’m not sure, in the end, that it was that useful unless, of course, you’re on your final, polished pages and want to make sure they’re hook-y enough. The guy next to me had an awesome opening that I totally dug, though (and I told him so later, but that’s another time), and Carol was very nice.

(Oh, and she was actually very complimentary about my pages, and complimented my description, which if you guys have been around here for awhile, you know is a weak point of mine, so woot.)

Seducing the Reader: 4 Essential Elements of an Opening (Darynda Jones)

Darynda Jones was one of the keynote speakers, and she actually has 5 essential elements but never got around to changing the title of the class. Also, my Friday panels are very telling about what I’m feeling weak in craftwise lately. Darynda laid out the elements in a way that made sense, and she also provided examples, which I am always for. (I’m a kinetic learner.) She also recommended some writing books, most of which I have heard of before (and one of which I’ve read and own, but it’s probably been a decade since I read it, so maybe I should do so again).

Today’s Marketing for Yesterday’s Author (KL Cooper)

Marketing! I figured I should probably go to some marketing panels, but I think I only hit two all weekend. Ah, well, priorities and whatnot. I think my sister hit more and she doesn’t even have any books out, har har. I probably should have gone to the Putting Clever Twists on Common Tropes panel. A lot of basic marketing info, most of which I already knew, though she did offer specific services to use for some things, so that’s helpful, and she did mention a few things that I’d not heard before and will need to look into.

Friday night was dinner (excellent chicken for me, and chocolate pie for dessert) as well as the costumes, which we wore to dinner and then had a contest for afterwards. My Rainbow Brite costume was well received, though apparently people who were fans of Rainbow Brite still didn’t recognize my sister as the evil princess (her costume was really awesome in the end). Alas. We sat with Carol Berg, who, as I mentioned above, is a lovely person and I like her quite a bit. My table tried to nominate me for the contest but I threw one of my sister’s friends, dressed as Anne of Green Gables, under the bus instead and successfully lured most of the table with me. Oh, and the key note speaker for the meal (we’ll have one for every subsequent meal) was Darynda Jones.

After dinner, which went quite late–9:30 or something?–we went and worked on finalizing our query letters and then ran out to FedEx to print them around 10:30. PPWC has BarCon, which is essentially where everyone hangs out in the bar after dinner on Friday and Saturday nights and “networks,” but we were so tired by the time we got back to the hotel that we just hung out in our room and then crashed.

So, that’s Friday. I hope it’s of interest to you guys! Let me know what you think.

Off We Go

AH.

Hey! At least I’m further along than my sister, because I have a finished costume and a maybe decent query letter?

(She’s texting me pics because she’s working on her costume right now.)

(And it’s maybe decent because I had five people look at it and two said it was really good, two said it was good, and one said it was terrible. Which pretty much sums up my frustration with query letters in general.)

I’m meeting with a developmental editor once we get down to the conference hotel this evening, which should be interesting, but is also somewhat terrifying. Developmental editing is not one of the services I offer, because I don’t feel comfortable working directly with the core of people’s stories, but I’m hoping it will be helpful in terms of some of the issues I’ve been having with the current draft of Book One.

Anyway, said developmental editor has a copy of the infamous chapter one and we will be going over it, and then, depending on the amount of work needed and whether or not it’s doable, I may spend tonight/early tomorrow editing before my Read and Critique session tomorrow afternoon (Carol Berg! Ah!). If it’s a big job, though, I think I’ll just use the R&C as an opportunity to garner more knowledgeable feedback and then fix it next week sometime.

So I kind of feel like that madness is more or less out of my hands for now.

I may poke at the query and see if I can add in a little more detail without being too wordy (another thing I hate about queries), but I’m taking 3.5/5 as pretty decent no matter what. I researched the editor I’m meeting with yesterday so I could add in some personalization and he seems like a cool guy, lots of things in common, and he was the editor for Pierce Brown’s Red Rising trilogy which I’ve talked about here previously and enjoyed. So I’m feeling okay query-wise. We’ll see how that goes. That happens at some time on Saturday, but apparently I don’t get to know when until I get my info packet tomorrow morning.

So, basically, here’s the plan:

  • Poke query but don’t worry if it’s not working
  • Finish packing (remember things like notebooks, schedule, business cards)
  • Print out copy of chapter one for editing purposes
  • Print out query copies
  • Dinner
  • Drive down
  • Developmental editor

And then it’s on to the madness of the weekend. I’ll see you guys on Tuesday to let you know how it went. If anyone’s going to PPWC, keep an eye out for me! I’ll be the tall blonde (and I will have tree pants on Saturday. Just FYI).

Troubleshooting: No One’s Buying

Self-publishing can be a lot of work–not only do you have to write the book, but you have to be in charge of editing, proofreading, securing a cover, distribution, and marketing. So it can be depressing if sales are slow or non-existent. What are some things you can do to try and help boost your sales?

Check Your Product

The first step is to make sure you’re putting out a story that is in good shape, not one that’s riddled with typoes, stray punctuation, obvious plot holes, bad formatting, or anything else that makes your book look low quality or amateur. If you find yourself consistently getting bad reviews, or if reviews are consistently pointing out the same issue, it may be worth it to take your story off of being on sale and do another round of beta reading or editing. Some distributors will let people who have bought your book know when you put out a new version.

Check Your Market

It can be hard to know where to put your story when there’s fifteen million different categories available. It doesn’t hurt to look at books that are similar to yours and see what categories they’re listed in, and whether or not they’re performing well in those categories. With online distribution, it’s easy to test out different, related categories to see which ones work the best for your story. You can also tweak your keywords to see if that helps you gain traction. Getting your book where the right readers can come across it can be a lot of the battle.

NOTE: If you do marketing research, you’ll probably hear advice about putting your book into more niche markets to increase its rankings. While this can be a good strategy, make sure the categories are still appropriate to your book or you’re not going to be doing yourself–or your book–any good, and you might actually do some harm.

Check Your Marketing Strategy

It can be helpful–and some people would argue essential–to set up a marketing plan before you release a book. This is a place where you keep track of your different marketing techniques as well as how successful different things have proven to be. You can also keep track of reviewers and your budget, if you have one.

When I make a marketing plan, I often do waves of marketing, such as indicating which activities are pre-launch, during launch, or post launch. I also keep track of activities to try if my initial efforts don’t seem to be working the way I’d like them to. If your sales aren’t what you’d like them to be, it may not hurt to follow some book marketing podcasts or blogs, or to take a webinar or two on techniques that sound interesting to you. That way you can tweak your marketing strategy and hopefully find something that works for you.

Many authors consider marketing to be the hardest part of self-publishing, and it can be hard to find which strategies work best for you. Be open to trying new things if they appeal to you. And when doing research, try to stick to articles and books that aren’t older than a few years, as what works in book marketing changes relatively quickly.

NOTE: If you really hate some aspect of marketing–like, for example, Twitter–don’t force yourself to do it. You’ll be miserable, it’ll be a waste of your time, and your dislike will come through to the readers you’re trying to reach. It’s better to focus your time on something you like to do.

Am I missing anything here, Squiders? Anything else you’d recommend checking if your sales are low?

See you on Thursday!