You know, despite all the subgenre studies we’ve done here, I still have a hard time differentiating between urban fantasy and paranormal romance. I mean, logically, I can spout off definitions but I have a hard time with actual books because a lot of times they read very similar to each other.
Urban fantasy is fantasy that takes place in a city. It isn’t necessarily contemporary. And paranormal romance is just a romance with paranormal elements. There’s a lot of variables on both–time period, setting, types of fantastical/paranormal elements, etc.
But from what I’ve seen, both tend to be modern-day in urban environments. And both tend to have a romance plot/subplot and a non-romance plot/subplot, and often times they seem to be of almost equal importance.
I’ve run into this in other places as well, particularly between cozy mysteries and romance. A lot of it seems to come down to marketing.
Kit, you may be saying, why does this matter?
Well, because me and my publishing team have been a little stumped on Shards. Technically, it’s mythic fantasy, but that’s not normally a nice shelf in a bookstore. And yes, there is romance. But if the major difference between the two subgenres is how important the romance is versus the non-romance plot, well, I guess it slides into urban fantasy. Romantic urban fantasy, maybe? Urban romantic mythic fantasy. Say that five times fast.
What about you, Squiders? Where’s your delineation between the two, if you have one? (Judging by the amount of books listed as both paranormal romance and urban fantasy on Amazon, most people don’t bother.)