Archive for June, 2016

New Marketing Round-up

I have been to the library 4 out of 5 days thus far this week. Do you think I have a problem?

Right, so we talked recently about how some of my staple marketing techniques have been giving diminishing returns, so I’ve been out and about, keeping my ear to the ground for new marketing things. I thought you guys might appreciate a round-up of what I’ve discovered.

BookGrabbr.com — I was on some marketing webinar earlier in the week promoting some authorpreneur cruise happening in midwinter. This service was mentioned by one of the presenters. From what I can tell, this is a service that sets up a way to easily share (and track who’s sharing) your book. For $25 a month, you can set up a place where people can “Grabb” your book or part of your book in exchange for sharing said book with their social media followers. You can set a cap on the number of “Grabb”s your book can have.

I’ve had a hard time finding any notes on the Internet from people who have actually used this service to see how effective it is, if anyone’s having any success with it, etc. It reminds me of the Pay with a Tweet thing from a few years back, which I tried with some Shards bonus content and didn’t have a lot of success with. $25/month sounds expensive, and I’d like to see some data before I invest.

Squirl.co — Same webinar. Squirl.co is a website where you can connect real-life places to your books, and then, if I understand the concept correctly, people with the app on their phone can find your places as they meander about. I’m not quite clear on how exactly it works, but it’s free and so I’ve signed up, never mind that I write fantasy without real world connections, in a lot of cases. Right now I’ve only got Shards set up, and I’ve been sticking in places that inspired the fake university and Pacific northwest city that most of the book takes place in. There is a real location in the book–the main characters visit the Acropolis in Athens–so I’ll get over there eventually, I guess. Not sure what to do with the rest of the books. Hidden Worlds is a portal fantasy adventure, with most of the story taking place in said portal. Do I just pick a random nail salon or high school and stick locations there? There’s no direct correlation to the real world.

Anyway, the interface isn’t too bad. I just don’t quite understand what’s happening. We’ll see if anything comes of it. Their genre options are pretty limited–you can do “paranormal” and “romance,” but not “paranormal romance,” for example.

Bublish.com — From what I understand, you upload your book in epub form, and then can add bubbles next to the text–background information about the scene, for example. You can share these bubbles across social media. They also have a premium feature that allows you to add bubbles to rough drafts and share them, in theory to build interest in your works in progress.

For free, you can upload one book, but if you want more than that (or to do metrics or the rough draft bubbles) it’s $10/month, or $100/year. Again, I can’t find anyone who’s actually used this and has data to report. I found a couple of posts about people starting the service up, and saying they’d come back to report how it went, but alas. The most concrete thing I found was an older thread on Absolute Write that recommended looking at a book’s rankings to see if it’s ranked decently.

Do you guys have any thoughts re: BookGrabbr/Bublish? I hate to sign up for some sort of subscription service that might be a waste of money.

The other thing I’ve seen recently is services that put your book up on book promo sites for you so you don’t have to. These are those places that list free or discounted ebooks when you’ve got them on sale and blasts the lists to their followers or list them on their websites. (BookBub, of course, being the grandaddy of book promo sites.) I watched part of a webinar that was advertising for one that was starting up–which wanted $300 to have you join the group, and then you needed to pay up to $25 for each promo once in, oy–and saw another one on IndiesUnlimited today. From what I understand, though, book promo sites seem to be one of those marketing things that’s dying out–people paying $10 to get listed on a site and only getting a handful of sales, for example, unless they manage to get a BookBub promo (which costs hundreds or even thousands of dollars).

Any thoughts on that, Squiders?

Lastly, I’ve been taking another look at Wattpad. It seems like, if you play your cards right, you can leverage quite a few fans and followers from it. Whether or not said people actually buy your books seems to be up in the air, but people have gotten traditional publishing and movie deals from the site. Something to think about, when I have some free time.

Anything new that looks promising to you, Squiders? Anything you’ve tried recently that has worked/been a terrible waste of time and/or money?

The Adventures of Kate Readalong: Heartlight

Right, as promised, here we go, Squiders!

I found this to be an easy read (I read it in bits over three days) but it also rubbed me wrong a lot of times. Let’s get into it, shall we?

First off, I want to say that my cover is thoroughly ridiculous. I have the Tor July 1994 edition (the book was published in 1990), and it features a giant floating head of whom I suppose is Kate’s grandfather, through the age lines look unnatural, hovering over a yellow galaxy, with Kate (looking too old) holding a blue butterfly about the size of a toaster. I know covers really don’t matter in the long run, but I don’t know that I would have picked this book up based on that. Also, the back cover copy is wrong, plotwise, which–what?

Anyway, on to the book itself. Did you guys read this too? How similar in tone to A Wrinkle in Time would you say it is? I would say, tonewise, the two books are near identical. Both feature a reluctant young female protagonist whose sole purpose for being on an adventure is to save a family member, both feature formless evil entities, and both mix metaphysics into the general mix.

As a general summary, Kate and her grandfather are near inseparable. Grandfather (as he is referred to throughout the book, even when it’s in his own point of view) is an astrophysicist who has been studying something he calls pure condensed light (or PCL). PCL is the secret to how stars work, and also to faster-than-light travel. When he discovers that the sun’s PCL levels are plummeting at a rate that gives it only a short time to live, he springs into action, using PCL to jet about the galaxy in an attempt to find answers before it’s too late. It’s a bit more complex than that, but that’s the general gist. Kate discovers him gone and goes after him.

I’m not sure this book counts so much as an “Adventure of Kate” so much as a ‘Kate bounces about and screams for help a lot’ sort. I mean, she does eventually gain agency and is useful, and we can’t all be Katniss Everdeen, but I just wish her first predilection wasn’t to panic.

There is also a lot of head-hopping, which bothers me in general. You know, avoiding head-hopping is one of the first thing “they” teach you as a writer, yet the amount of it that gets into published books…

Anyway! This has always been my least favorite of the trilogy, and it still is. It reads vaguely first novel-y (and probably is), and even with the high concept astrophysics/metaphysics, still comes across a little simplistic. I mean, it is a middle grade novel, but I guess I’m just a little spoiled. There are some things that are a little convenient (everyone can communicate with no language barriers), but whether or not that bothers you probably depends on your level of suspension of disbelief.

I also feel like the novel ends on a weird note, which I’ve seen before with scifi (though I would not necessarily deem this true scifi), where the author feels they need to be unnecessarily weird and/or metaphorical. I can’t fault that too much–it’s a genre convention. Some people probably like it.

So! TL;DR–not my favorite. Not sure I would recommend it to people who haven’t read it. As I mentioned in the intro post for the readalong, I came in at The Ancient One and read the rest of the books based on the strength of that one.

Speaking of The Ancient One, that’s up next. It’s a longer book (~500 pages IIRC) so give yourself time if you’re following along. We’ll discuss on July 28, to give us an even month. I’m excited–as I said before, this was a formative book for me, so it will be interesting to see how it holds up under the test of time.

Read the book, Squiders? What were your thoughts?

What is Conflict?

We talked about conflict on Tuesday at Storycraft, and I put together an info sheet on the topic, which I thought you guys might like to see. It’s pretty basic–conflict is a wide and varied monstrosity, and you could really talk about it forever. Aside from this info sheet, we also talked about the main basis of a good conflict, which I’ll stick after the info sheet, and also about ways to add suspense to your conflict.

What is Conflict?

Conflict is what stands between your protagonist and their goals. It can be internal, external, relationship-based, etc.

How often should your story have conflict?

All the time. Allllll the tiiiiime.

That seems stressful.

It’s not, not really. The issue is that when people hear “conflict,” they think gunfights. Car chases. Explosions, jumping out of windows, planets being torn apart. Those aren’t really conflict, and you don’t need to have something like that happening that often.

So, if those things aren’t conflict, what is conflict?

Conflict is really two different things—there’s “story” conflict, or the conflict(s) that drive the plot/subplots, and there’s “scene” conflict, or the conflict happening in any particular scene. Often the scene conflict is based on the story conflict.

Elaborate, please.

All right, let’s say your main plot “conflict” is that your main character’s brother has been kidnapped by demons, and she’s trying to get him back. That’s your story conflict, your main plot. Every story needs a main plot, of course. Scene-level conflict for above plot might be your main character getting lost in the woods, or confronting a demon only to find it’s not the right kind, or losing the trail.

Above you mentioned internal, external, relationship-based, etc.?

There’s different types of conflict, and it’s good to mix them up so your story has variety. But let’s go over the basic ones. The most common ones are internal, external, and inter-relational.

Internal conflict is all thoughts and feelings and beliefs. In elementary school, you probably learned about Man vs. Himself. This is essentially the same thing. Something in your character’s personality or thoughts or beliefs is holding them back from their goal. This can be them not believing they’re worth love, or having a set belief that all what-have-yous are evil and yet needing to go to one for help, or not believing that they’re capable of what needs to be done.

External conflict is conflict coming from a source other than your main character. In elementary school, this was Man vs. Man and Man vs. Nature (though, if we’re going to be perfectly honest, Man vs. Nature is more of a combination of internal/external conflict). This is your explosions, your bad guys, your robot sharks, etc. These are physical, external forces working against your protagonist.

Inter-relational conflict is conflict that happens directly between two (or more) people. The partners that are having trouble working the case and need to put aside their differences to catch the bad guy. The married couple whose marriage has gone south and are trying to save it.

There are more types, or, rather, there are combinations of these types. Random internet searches give me Man vs. Fate, Man vs. Society, Man vs. Supernatural, and Man vs. Technology.

Some excellent writing advice that I once got is that you need all three types (external, internal, inter-relational) to have a story that keeps people interested.

Why can’t I just have explosions?

Let’s say we have Fred, walking down the street. Suddenly, a car that was parked across the street squeals out of its spot, turns, and comes after him. The windows roll down, and the men in sunglasses inside raise their guns and start shooting at poor Fred.

Exciting! But—why is this happening? What did Fred do to deserve this treatment? There’s no story here, just action, and without story, people won’t stay engaged, no matter how many things you blow up. This is part of the reason why the Transformers movies suck.

Okay, so how does conflict work when writing?

Well, you’ve got your main plot. Each scene needs some conflict that relates directly to the main plot, or to a major subplot. You can’t just have random things happen that don’t tie into the rest of the story just because they’re exciting. Things have to make sense and advance the story, one way or another.

What’s conflict resolution?

You’re getting ahead.

I am?

Before there’s resolution, everything story or subplot level conflict has a climax.

What’s a climax?

The climax of a conflict is the point where the stakes are the highest, where things are most intense. Where the protagonist needs to put everything they’ve learned, every new skill and new knowledge they’ve encountered on their journey, into play to fight their way to victory. Without a climax, your story has been for nothing.

How do I know what my climax is?

It depends on the promises you made to your reader, and on your main conflict. If you’ve set up a Big Bad, they’ll need to be fought. If your main character has been fighting some internal demon, those demons will need to be overcome. You can’t leave your main conflict dangling. Even if you’re doing a series, and you have an overarcing plot that goes on to the next book, you will have to have a book-specific conflict to wrap up.

Okay, now resolution.

Resolution means two things, actually. You have “conflict resolution”—i.e., how do you solve your conflict? And you have a plot step known as “resolution,” which is everything that happens after the conclusion of your climax. We’ll take about the latter first.

The resolution part of the plot is what happens after the climax. It’s normally pretty short, just a quick look at the results of the climax, at how life has returned to normal (or not), at the rewards the hero has earned.

And conflict resolution?

That’s such a broad topic. Different conflicts have different ways to solve them, and even the same type of conflict can be solved different ways, depending on your story, setting, etc. The important thing is that everything needed to solve the problem MUST be introduced before the climax, and that the resolution must make sense in a logical, rational sense.

So, what makes good conflict? Good conflict must be based on something your character cares about–their personal values. Searching for a lost brother has more weight if family means everything to your main character, for example. Alternately, if you base conflict on something against the character’s value–fighting against their better judgment–that can also be interesting.

Any more thoughts on conflict, Squiders?

Spurts of Creativity

I’ve had this blog a long time, Squiders–six years this August–and so sometimes it’s hard for me to remember if I’ve talked about something before, and sometimes a scan of the archives is not helpful if it’s a topic without clear key words.

Anyway, I feel like we’ve talked about this before, but I can’t find it anywhere, so maybe I just imagined it. Or maybe I talked about it elsewhere. Who knows? Maybe I thought about it in my brain, and never actually wrote it down yesterday.

Wait–no! I found it! I’m not crazy ahahahahahaha

Anyway.

So, we’ve talked in the past about how writers tend to have other creative hobbies besides just writing. The example I used at the time (for me personally) was theater, and we talked in the fall about that too when I tried out for Into the Woods. But lately I’ve found myself drawn back to a different creative love, a deep dark secret that had risen back into the light after a long sleep.

And that is…sewing.

But it is a new kind of sewing. You see, in the past, I’ve primarily done costumes–from 2007-2011 ish I was big in the cosplay community. I spent many hours sewing costumes, learning all sorts of techniques. I taught myself how to modify existing patterns as well as draft my own. I learned how to attach intricate designs, make my own boots (ick), and even attempted armor (also ick). I learned how to properly wear a wig, how to bind, how to make props. It took a lot of time, which is probably why I didn’t get a whole lot of writing done in that time frame.

(I find that working on a different creative hobby can help your writing in the long run, but it’s really hard to do creative activities at the same time.)

(Also, if you want to see my costumes, you can look at my profile over yonder.)

But I don’t feel like making costumes right now. I’ve had vague inklings in that direction–things along the lines of doing whole family cosplays now that I have children to exploit. But nothing definite and nothing that I’m itching to work on. (Two years ago I designed and almost made a fairly complex Fire Emblem costume–Fire Emblem is a strategy RPG series from Japan, and I really dig the character designs, so I love making costumes from it. They’re hard, but I always learn new things. Also, the games rock and I really enjoy them too, so it all works out.)

Instead, I feel like…making clothes. Mostly dresses and shirts. Hats and arm warmers and fabric bracelets. Before, I always shied away from making clothes. What was the point? You could just go out and buy something if you needed something. Costuming was different, because you had to match a specific look. A shirt was a shirt. I did make a t-shirt once as part of a knit class, which was a very useful skill to learn, though I wasn’t wild about the shirt, and I did “upcycle” a couple of shirts out of dresses, but that was it in the clothing department.

Now, though…

But will I actually get to sewing? Maybe. It requires a lot of work–a pattern (and modifications, because I am about eight inches taller than the average woman), fabric, laying everything out. I don’t even know if my sewing machine still works. I haven’t touched it since early 2012, I’m pretty sure. And it will take time away from my writing.

But maybe that’s okay? Do a project or two, get the itch out of my system. Writing hasn’t been feeling so great lately. I feel like I’m not accomplishing anything, that I’m just working and working and not getting anywhere. I am, but it doesn’t feel like it.

What’s your creative fallback, Squiders? Any thoughts on sewing (and sewing clothes specifically)?

(If you’d like, you can check out my new sewing board over at Pinterest.)

New Marketing–How’s It Going?

So, Squiders, at the end of April I told you about some new marketing techniques Siri and I were giving a try, since there’s two of us to share the costs and whatnot.

Since then, the book has launched and I now have feedback on some of the things we’ve done. I thought it might be useful for other indie authors to see how things have worked for us. If you are also an indie author and have some technique you’ve found beneficial, let us know! (Also, if you are a reader, let me know if you have a go-to way to find new books/authors.)

As a recap, here are the things Siri and I are trying/have tried out:

  • fancy-butt cover
  • 1-day book blitz (last week, June 9)
  • 12-week blog tour (not yet started, no data yet)
  • pre-orders
  • in-person launch party (Siri, in Toronto, on May 29)
  • FB launch party
  • Goodreads ad/giveaway combo

So, how have things gone? Let’s break it down. Actually, let me preface by saying that sales for City of Hope and Ruin have been over double what my previous releases have done, and, in general, I think a lot of that comes from there being two of us. But, moving on:

  • Fancy-butt cover. I don’t know that this has directly influenced sales, but we’ve gotten a lot of compliments, and the bookstore Siri did her launch at said they’d put the book front and center in the display because it looked so great. Also, I was super happy with the process and the results and will probably use our designer (Deranged Doctor Designs) again in the future.
  • 1-day book blitz. We ran this last Thursday, June 9. We had about 30 blogs pick up the book, all of which were lovely, though some have gone above and beyond and are still tweeting, etc. about the book over a week later. We discounted the ebook version to $.99 for the duration of the blitz, and I think it cost us ~$70. The blitz, not discounting. Very exhausting–I went through all the blogs four times to thank the hosts and answer questions from commenters. We also gave away a $50 Amazon gift card as part of the tour, so all-in-all we spent ~$120 on the book blitz.

That being said, we sold four books during the duration of the blitz/giveaway (two days), which is not terribly encouraging. In the week since, we’ve sold an additional ebook (and had someone use Kindle’s matchbook program to get a free ebook after buying a paperback version). We’ve also sold two paperbacks. Are those additional sales related? Maybe? No real way to know. But $120 for four books is not a good return on investment.

Now, saying that, the book blitz did get us about 150 adds on Goodreads. That’s pretty decent. We’ll have to see how many of those convert to sales/reviews over the next few months. And, in general, the people commenting seemed genuinely excited about the book. Two of the blogs did include reviews, one who had finished the book and loved it, and one who was only part of the way in (and was loving it). Those reviews are only on the blogs (not cross-posted to Goodreads or Amazon), but they’re still something.

It certainly put the book out in front a bunch of new people, if nothing else. Now we watch and wait.

  • 12-week blog tour. Again, this starts mid-July. At some point I believe we get sent a list of guest post/interview requests and then have to fulfill it, so this one’s going to be a ton of work too. At least it’s one post per week, so less constant stalking to do.
  • Pre-orders. We ran pre-orders on all the ebook platforms, though the only ones we got a statistically relevant amount of sales on were Kindle and Kobo. And it did help our sales rankings–all those preorders counted as sales on launch day, which got us up in the Top 100 in a couple of categories. So in general, I recommend doing this. Why not?
  • In-person launch party. Siri threw an in-person launch party at her local SFF store in Toronto. You can read about her experience in more detail here. I was not there, since Siri and I live in different countries, but from what she’s told me it went well. Siri’s been inspired by its success to contact other independent bookstores in her area, and at least one more has also been persuaded to stock the book. I should…probably do that too. >_>
  • FB launch party. We did do a virtual launch party on the actual date of the book release, which went pretty well. (You can see it here.) We got a lot of great questions, and the whole thing seemed pretty high energy. We gained a number of new followers for our publisher, Turtleduck Press, and did “party favors” (I guess you’re not technically allowed to do giveaways on FB) of copies of the book and one $20 Amazon gift card. I’d do one again.

Though re: gift card giveaways in general–I’d be interested to see if lowering the amount of the gift card affected participation at all. I’d bet you it wouldn’t. With the FB party one, the girl who won it didn’t even know we were giving one away.

  • Goodreads giveaway/ad. I’ve done this for all my books, and typically it works really well. I feel like it’s not working as well this time around. I’ve been steadily increasing the price per click in an attempt to increase views, but nothing’s really worked. The ad(s) have been running for a month–the giveaway ends today–and the ads have only been shown 16,000 times. Comparatively, the ad campaigns for both Hidden Worlds and Shards have over 304,000 views each. Not sure what’s up–at first I thought it might be because I limited the target audience more for CoHaR, but I actually had a lot less categories selected for Shards, and it had the most views. (For clarification, “views” in this case is just Goodreads popping the ad up on someone’s page. There’s no guarantee that someone will actually see it, just that it is there to be seen. Goodreads also keeps track of how many times someone clicks, and charges you money per click. I use the ads to drive people to the giveaways while they’re live.)

(If we’re going off clicks, CoHaR has 16, while Shards got 133 and Hidden Worlds got 172. No doubt due to the massively lower views.)

Speaking of which, here’s the link to giveaway–it ends tonight. We’re giving away three paperback copies, and as of me writing this, there’s 684 people signed up.

Goodreads Book Giveaway

City of Hope and Ruin by Kit Campbell

City of Hope and Ruin

by Kit Campbell

Giveaway ends June 18, 2016.

See the giveaway details
at Goodreads.

Enter Giveaway

Comparatively, Shards had ~750 people enter, and Hidden Worlds had ~950. You always get a ton of people last minute, so it will be interesting to see what the final count ends up being.

Now, I think a lot of the giveaway people are coming from Twitter/the book blitz, judging by the lousy numbers on the ad.

What’s up with this ad compared to previous ones? It has nothing to do your actual ad copy, so is the competition just more fierce now? More people using the ads, so you have to fight more to get yours seen? Raise your per click price to a couple of dollars? Maybe so. I’m going to have quite a bit of money left over after the giveaway ends, so I’ll experiment with changing prices/categories to see if anything helps. But it may be that my old go-to of giveaways/ads isn’t as viable as it used to be.

So, that’s me thus far! Anything else you’d recommend, squiders?

The Healer’s Rune by Lauricia Matuska

Good morning, Squiders! Today I’m pleased to present to you The Healer’s Rune, a fantasy novel by Lauricia Matuska.

The Healer's Rune cover

Three hundred years after a great war shattered the Council of Races, the warriors of Rüddan have all but eradicated their cousins, the faerie Aethel. In so doing, they decimated the Dryht sages and enslaved mortal Humanity. Now a voice rises above the chaos and calls her people to rebel. Young Sabine, one of the Human slaves, must learn to overcome centuries of lies and prejudice to forge an alliance between four enemy races. But what chance does she stand to overthrow the Rüddan with her dangerous secret, a secret that threatens not only her own life but the existence of all the races on the planet?

Excerpt:

Wiping a tear from her cheek, Sabine stood on tiptoe again. Three guards surrounded Mariel now, shearing away jagged clumps of her long black hair while the captain moved to the front of the dais. “Mariel Brockselle has been tried and found guilty of magic use and conspiring with the Dryht. For these treasons, she is hereby sentenced to death by the Empress of all Kirin Roh. Let this be an example to any who would emulate her.”

“Treason and magic use are easy to claim,” Sabine muttered under her breath, “and almost impossible to disprove. I wonder what she really did.”

Author Bio:

Lauricia Matuska has taught high school literature and creative writing classes for more than ten years. She first discovered the realm of fantasy by traveling with Lucy through the wardrobe to Narnia. Since then, she has established dual-residency between that world and this one, and she currently serves as an ambassador to contemporary youth and young adults. The Healer’s Rune is the first novel in her Ceryn Roh trilogy.

Author Photo

Contact Info. –

Web Page: Lauricia-Matuska.com

Twitter: https://twitter.com/lauriciamatuska

Facebook: https://www.facebook.com/lauricia.matuska

Pinterest: https://www.pinterest.com/LauriciaMatuska/

 

Buy the Book: Amazon | B&N )

Lauricia will be awarding a $20 Amazon or B/N GC to a randomly drawn winner via rafflecopter during the tour.

Enter to win a $20 Amazon/BN GC – a Rafflecopter giveaway

New Directions

Oof, squiders. Yesterday was rough. On top of it all, our one-day book blitz ran, so I needed to stop by the many many blogs throughout the day to respond to comments and whatnot. Oy vey, that’s tiring! I’ll give you guys an update on how our new marketing things are working out thus far next week. Probably Friday.

We’ve got City of Hope and Ruin on sale for $0.99 for the blitz, and our giveaway for a $50 Amazon gift card is still open for another 12 hours or so. All the information you need to enter can be found here. Also, you should totally pick up the ebook while it’s on sale, because it’s $4.99 normally. 80% off! Woo!

So, marketing for CoHaR is winding down, though there’s still some stuff to do–we’re doing a longer blog tour in July/August that will need guest posts and interviews written, and there’s book stores/libraries to talk to, and the like, but in general, I can move on to other things.

I thought I’d talked about this here, but I don’t see it anywhere, so maybe I just talked about it over at Turtleduck Press. At the beginning of the year, I made a spreadsheet of all my writing projects for the year, with the dates I thought I’d work on them and some basic notes about current status. And then working on CoHaR ate everything and I found myself extremely behind on the whole idea.

At first I thought I’d just catch up on everything, but then logic caught up, so I decided to just pick the most important thing on the list and make sure that got done, and everything else could get done as there was time.

So, I’m revising/rewriting the first book in my high fantasy trilogy. You guys probably remember me talking about this here. (I thought I had a tag specifically for it, but apparently I don’t and that’s dumb.) I wrote the first draft on Book 3 in 2014. The current draft of Book 1 was written 2009/2010, and ew, is it bad.

Like, really really bad. Hence the rewriting part of said revision. I’m sorry I asked people to read this version, which is saying something, because I was really sorry I made people read the original version (written 2004/2005, and my first finished novel draft).

You know, if I ever get this book done decently, I don’t know what I’m going to do with my life.

So, that’s the current plan! Revising/rewriting. I did get slightly sidetracked by the whole Shards thing (and also looking a language building class), but I’m focused again now.

How was your Thursday, squiders? Big plans for the weekend?